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16 Free Facebook Ad Templates to Create the Perfect Ad in Minutes

Creating the perfect Facebook ad takes time. That’s why we’ve created these Facebook ad templates, with specs and best practices for every type of ad.

With so many many different Facebook ad types to choose from, it can be hard to plan and execute an effective ad strategy. There are a ton of details to keep track of, from image size to text copy length to headline character count.

That’s why we’ve created this handy set of Facebook ad templates, complete with ad specs and best practices for every type of Facebook ad.

 

Facebook image ad templates

Facebook desktop feed recommended ad specs

  • File type: .jpg or .png
  • Resolution: At least 1080 x 1080
  • Aspect ratio: 1.91:1 to 1:1 allowed; 4:5 recommended
  • Text: 125 characters
  • Headline: 25 characters
  • Link description: 30 characters

Facebook mobile feed recommended ad specs

  • File type: .jpg or .png
  • Aspect ratio: max height 4:5
  • Text: Character count not yet known but text will end with a “see more” prompt after three lines (instead of 7)
  • Headline: 25 characters
  • Link description: 30 characters

Facebook right column recommended ad specs

  • File type: .jpg or .png
  • Resolution: At least 1200 x 1200
  • Aspect ratio: 16:9 to 1:1
  • Text: 125 characters
  • Headline: 25 characters
  • Link description: 30 characters

What image ads are best for

Image ads can be very effective to bring visitors to your website. In Facebook’s own research, a series of image ads outperformed other formats for driving traffic. Image ads are also a great way for new Facebook advertisers to get started, because creating one can be as simple as boosting a post with a photo from your Facebook Page.

Quick tips:

  • Choose images with people in them—think people using your product, rather than just the product itself.
  • Maintain visual consistency across ads in a campaign so they’re easy to recognize at a glance.
  • Don’t try to cram too many visual elements into one image. If you have multiple visuals to show, try a carousel or slidehsow ad instead.
  • Keep your headline clear and conversational, especially for ads in the main feed. Don’t try to sell too hard when people are scrolling through posts to find out what their friends are up to.
  • Try incorporating creative tension between your image and our text. If your text is simple and straightforward, try a playful image. And vice-versa.
  • You don’t need to take your own photos (except for product shots, of course). Check out our list of free stock photo resources to help you get creative.
  • Use Facebook’s free image text check tool to make sure your image doesn’t contain too much text.
  • Animated GIFs are considered videos, not images, so if you want to use one, choose a video ad instead.

Facebook video ad templates

Facebook desktop feed recommended ad specs

  • Duration: 1 second to 240 minutes
  • Aspect ratio: 9:16 to 16:9 allowed; 4:5 recommended
  • Max file size: 4GB
  • Text: 125 characters
  • Headline: 25 characters
  • Link description: 30 characters

Facebook mobile feed recommended ad specs

  • Aspect ratio: max height 4:5
  • Text: Character count not yet known but text will end with a “see more” prompt after three lines (instead of 7)
  • Headline: 25 characters
  • Link description: 30 characters

Facebook in-stream video recommended ad specs

These ads are delivered mid-roll to people watching videos on Facebook. Think of them as mini-commercial breaks.

  • Duration: 5 to 15 seconds
  • Aspect ratio: 1.91:1 to 2:3 allowed; 16:9 recommended
  • Max file size: 4GB

What video ads are best for

Video ads are great for campaigns with a strong emotional component, whether it’s making someone laugh or tugging at their heart strings. Facebook research found that people associate watching mobile video on Facebook with “feeling happy.”

Quick tips

  • Upload high-resolution video for the best results.
  • Upload your video without letterboxing (black bars to change the shape of the video).
  • Add captions to optimize for viewing without sound.
  • Make sure your video thumbnail does not contain too much text. Thumbnails with 20% or more text may see reduced distribution.
  • Don’t go long just because you can—shorter videos have higher completion rates. And 47% of a video’s value happens in the first 3 seconds.
  • Use the link description field to overcome objections and support your call to action. Rather than just summarizing the content your link points to, tell viewers exactly why they should feel comfortable following through on your CTA.
  • GIFs work just like short videos, and will play in a loop. However, they may not work on all older devices or on slower networks. If you’re targeting those audiences, try a slideshow ad instead.

Facebook Stories ad templates

Facebook Stories video recommended ad specs

  • Duration: up to 15 seconds
  • Aspect ratio: 9:16
  • Max file size: 4GB

Facebook Stories image recommended ad specs

  • Duration: 5 seconds
  • Aspect ratio: 9:16

What Stories ads are best for

Stories ads work well to drive action both online and in bricks-and-mortar stores. After viewing Stories ads, half of people visited a website where they could buy the featured product or service, and nearly a third went to a store to have a look in person. They’re also a great way to connect a personal connection with your audience—1 in 3 Stories results in a direct message.

Quick tips

  • About 250 pixels at the top and bottom of your Stories ad will be covered by elements like your profile icon and the call-to-action button, so don’t use this area for logos or text.
  • Get creative about the content you use in your Stories ads. Nearly half of people said they wanted brand Stories to share tips and advice.
  • Facebook’s research found that the best Stories ads use branding elements (like a logo) right at the start.
  • Emphasize your call to action with additional text or graphics elements (like an arrow). Facebook found that campaigns that emphasize the CTA have an 89% higher chance of driving conversions.
  • Mix static and video content to drive more conversions.

Facebook Carousel ad template

Facebook feed recommended ad specs

  • File type: .jpg, .png, GIF, MP4 or MOV
  • Number of images or videos: 2–10
  • Max video file size: 4GB
  • Max image file size: 30MB
  • Max video length: 240 minutes
  • Aspect ratio: 1:1
  • Resolution: At least 1080 x 1080
  • Text: 125 characters
  • Headline: 25 characters
  • Link description: 20 characters

Facebook right column recommended ad specs

  • File type: .jpg or .png
  • Number of images: 2–10
  • Max image file size: 30MB
  • Aspect ratio: 1:1
  • Resolution: At least 1080 x 1080
  • Headline: 40 characters

What Carousel ads are best for

Carousel ads work best to showcase multiple products, or to highlight different features and benefits of one products.

Quick tips

  • You can use a different link, link description, and headline for each card.
  • You can use a unique image for each card, or break a larger image up across multiple cards.
  • Even if you use separate images, try to maintain a cohesive feel among them.